On-Page SEO: The Definitive Guide + FREE Template 2025

Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results BHS Links appear more often in AI Overviews. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.

Chapter 5: SEO Strategy

Revive those pages or create a smashing 404 page with links to other internal pages. Also, whenever analyzing your link profile, check your website for harmful links, like adult sites referring to you or malware domains sending a link to your website. You can check this by using the aforementioned tool – Site Explorer. Many times they happen to not be very relevant to your page topic and can easily mislead Google in “forming an opinion” about your content. Not until recently, I myself realized that anchor texts truly matter and they’re a clear indicator of the relation between your page and the linked one. Hence, I started to pay more attention to the words I add the outbound link on.

To automate this process, you can utilize some of the best SEO tools for backlink monitoring. Sometimes other websites will naturally mention you as their source or include in the review, but won’t directly link to your website. In this case, you can reach out to them and ask to provide a backlink. Some SEO tools, like Ahrefs, let you set up alerts for unlinked mentions.

Page Experience

You’ll most likely find many positive mentions, so make sure to explore any opportunities for partnerships. At the very least, you can find partners who can give you proper backlinks. Specifically, you should encourage reviews because doing so helps Google understand users’ experiences with you. If they’re positive, you’re more likely to appear in the Map Pack.

• Off-page SEO, when done correctly, raises the position of your website on search engine result pages.
• In turn, by having a high organic traffic number, you’ll have an easier time booking shows with podcast hosts and interviewers, which will get you even more traffic and brand awareness.
• It is very important to save your site from Google penalties because recovering from penalties is very difficult.
• In addition to your home and product/service pages, you should also invest the time and resources into a robust blog.
• There are tons of other correlation studies which show that links coming from unique websites would be valued higher than links being repeated from the same websites.

Off-page SEO factors determine the credibility and trustworthiness of your website and influence your search engine rankings. The more high-quality backlinks you have coming from trustworthy websites, the more reliable your website is perceived  to be, and as a result, the higher search engines will rank you. Search engines can tell whether a backlink should boost the reputation of your website or not.