SEO Glossary of Terms Beginner’s Guide to SEO
Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts. A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer. Backlinks (or inbound links, incoming links) are links from a page on one website to another.
An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup. Yes, basic SEO tactics can be implemented by anyone with some technical know-how. However, for a more comprehensive strategy, hiring an SEO specialist may be beneficial. If you want a more comprehensive approach, our professional SEO services provide a dedicated account manager, complete SEO Anomaly SEO audits, tailored strategies, and access to industry experts.
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The higher the score is, the harder it is to rank on the 1st SERP for the keyword. Once you find keywords you want to rank for, you’ll need to find out how hard it will be by evaluating the competition. It is usually expressed with the metric called keyword difficulty.
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- White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
- A meta description should ideally be between 150 and 160 characters long.
- It’s a good practice to include a relevant keyword here if it fits naturally.
- Failure to keep pace with developments from AI-powered searches such as RankBrain, BERT, and NLP makes a site not as competitive as it once was.
I will try to answer these questions in this post without using technical terms or advanced SEO practices and theories. We also found that, even though they didn’t generate lots of social media shares, “Why posts” and “What posts” tended to get linked-to fairly often. Just like that you have a nice list of places that you can go to get backlinks to your website. In my experience, a friendly reminder is usually enough to get most people to log into WordPress and add your link.
Keep in mind SEO still takes around three to six months — but if you start SEO now vs. later, you’ll see results sooner. That’s because these agencies consider your business’s bigger objectives when creating your strategy. For example, will your business expand into a new area in the next five years? Let your SEO firm know, and they’ll incorporate that goal into your overarching strategy.
